Company News, Marketing News

Sales Pick Up for Home Fragrance

Kline reports biggest gain since 2010

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By: TOM BRANNA

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The US home fragrances market is on fire. After several years of lackluster results, the category registered the strongest growth since 2010, growing more than 3% in 2015. Accounting for over 50% of total market sales, the luxury segment registered an even stronger 5% increase, according to the just-published Home Fragrances: U.S. Market Analysis and Opportunities report by global market research and management consulting firm Kline.    According to Kline, while Bath & Body Works is one o...

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